Hypely is a networking platform for social media influencers. Users sign up to create a “digital resume” by connecting and authenticating their Twitter, Instagram and YouTube accounts allowing Hypely to pull stats and data. Users can browse everyone’s digital resume which highlights their most recent sponsored posts, most engaged posts, audience insights, and their network. Users on the platform are encouraged to connect and network with one another.
I worked closely with the Founder as the design director to develop the branding of the platform and provided guidance on the UI and UX design. The platform is launching early September 2018.
I developed a method of illustration that provided the most flexibility and ease to maintain brand consistency across all avenues including environmental, online, social media, and print. I took a modern abstract approach and created illustrations using simple geometric shapes that can be pieced together to create different compositions.
A series of graphics designed for email marketing. From left to right: enterprise solutions, FAQ & Help Center, Incoming Messages
Social Media Cover Photos
Hypely's daily social media content will consist of "Most Hyped" trending profiles based off of most tracked mentions. Above are 3 examples of the 12 templates that were designed for the social media team. The templates consist of pairings of different geometric shapes and use of the brand colors.
User Interface Design
I worked along side the product manager and UI designer on the design of the platform providing guidance and feedback on the different iterations.